It is never the usual stuff with the internationally acclaimed agency *SCPF…, Especially when the commission is for Banc Sabadell. Every campaign is a game-changer. This time they planned to merge real image with animated illustrations. Two commercials, two families, two colors, black and white, celebrities, contradictions and loads of fun. A huge privilege and a new opportunity to collaborate with this bunch of guys I admire so much.
Client: Banc Sabadell. Agency: *SCPF..., (Wunderman Thompson). Illustration: Gregori Saavedra. Animation: Device. Direction: Lluís Segura. Production: The Mushroom Company / La Cosa. Sound design: Idea Sonora.