The campaigns for Banc Sabadell created by the international acclaimed agency *SCPF…, belong to the advertising hall of fame. They brought a brand new language to the banking communication market. Wise words, common sense and loads of honesty. All in pure and elegant black and white. I have no words to describe how grateful I still feel for having been commissioned to illustrate their latest print campaign for savings and pensions plans.
Client: Banc Sabadell. Agency: *SCPF..., (Wunderman Thompson) Illustration: Gregori Saavedra. Production: The Mushroom Company.