THE RUSSIAN TEMPTATION (2025)

Behind the scenes, a quiet game is unfolding: German companies, once forced to retreat, are now discreetly exploring paths back into the Russian market. Old contacts are being reawakened, informal channels reopened. All in anticipation of a geopolitical shift that could turn today’s risk into tomorrow’s reward.

Client: Wirtschafts Woche. Creative direction: Patrick Zeh