FERNET 1882 (2014)
An astronaut roasting a whole lamb in the Moon. La Mona, a very popular music icon in Argentina, doing the King Kong thing. A gaucho turning his donkey into a zebra. These were the kind of images that the crazy guys from SANTO, the awarded advertising agency based in Buenos Aires, wanted Gregori to depict. The mission was clear: make Argentinians not only drink, but laugh. The final result was all over the country as part of a major outdoor campaign.