El País · Join the conversation

Life is an unexpected experience, and being chosen to direct and illustrate this tv commercial for El País, the global newspaper, was a probe of it. When The Mushroom Company, my agents in Spain called me to let me know that SCPF, the internationally awarded advertising agency, wanted me to convert a childish animal sounds list into an critical audiovisual litany I could not believe it. It was one of the most challenging projects I ever got. Fortunately I assembled an amazing team who made it possible. Velvet, the well known production company based in Munich, managed by my dearest friend and acclaimed director Matthias Zentner, took responsibility of the animation part. And Monday Music, with the gifted Lucas Suarez, joined the party and made the music and sound design. A double privilege. Watch it and judge by yourself. Agency: SCPF · Production: The Mushroom Company · Design & Animation: Thomas Wernbacher & Markus Feder · Animation Director: Matthias Zentner · Postproducer: Alexander Zeus · Postproduction Manager: Niklas Stolzenberg · Editor: Matthias Zentner · Postproduction: Velvet Mediendesign Gmbh · Music & Sound Design: Monday Music with Lucas Suarez · Director & Illustrator: Gregori Saavedra

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